In the realm of corporate philanthropy, few initiatives shine as brightly as Subaru of America's annual Share the Love® Event. Now in its sixteenth year, this remarkable campaign has not only surpassed its goals but has also etched a legacy of compassion and support, contributing an astounding $288 million to charitable organizations across the nation.
The 2023 edition of the Share the Love Event was a testament to the unwavering commitment of Subaru and its retailers to make a difference in the lives of people and communities. With a generous donation of $31.6 million last year, Subaru has once again demonstrated that it is "More Than a Car Dealer." This initiative is a reflection of the company's core values, where every vehicle purchase or lease during the campaign period translates into a minimum donation of $300 to a chosen charity.
What sets the Share the Love Event apart is its focus on local impact. In 2023, over 830 hometown charities received a significant portion of the donations, totaling more than $24 million. This emphasis on supporting local organizations ensures that the funds directly benefit the communities where Subaru owners live and work, fostering a sense of unity and collective well-being.
Jeff Walters, President and Chief Operating Officer of Subaru of America, Inc., expressed his gratitude and pride in the success of the event, stating, "Here at Subaru, our commitment to community is all about showing love and support in ways that make a meaningful difference. This year, Subaru retailers and customers demonstrated their dedication by donating a record amount to local and national organizations."
The Share the Love Event is not just a seasonal campaign; it's a reflection of Subaru's ongoing dedication to giving back. Since its inception in 2008, the event has become a cornerstone of Subaru's philanthropic efforts, supporting a diverse range of causes from animal welfare and children's wishes to senior nutrition and environmental conservation. The company's partnerships with national charities like The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America, and the National Park Foundation have been instrumental in amplifying the impact of the Share the Love Event.
As we look forward to the future of this remarkable initiative, it's clear that Subaru of America and its retailers are not just selling cars; they're building a legacy of love, generosity, and community support. The Share the Love Event stands as a shining example of how corporate responsibility and consumer engagement can come together to create lasting positive change in our world.
